• Customer Insight
  • Business Consultancy
  • Entertainment/Sports Venues
  • Customer Journeys
  • Customer Engagement
  • Employee Engagement
  • Customer Experience


SEMA4 Insights delivers intelligence to live entertainment venues to help them ensure maximum customer satisfaction, enhanced brand image and ultimately an increased ROI.

Within the leisure and entertainment industry SEMA4 has carried out a number of projects for UK leading Arenas notably for the SSE Arena, Belfast, the Genting Arena and Arena Birmingham.

All these Arenas recognise the importance of the customer relationship and have carried out extensive research into their customers' behaviours, goals and aspirations enabling them to identify how to improve the whole experience for their customers in the future.


  • SEMA4 Consulting

    1 - 5 Employees 2015 - Current
    SEMA4 Consulting

    SEMA4 was founded by Victoria Matthews, whose 20 years' experience in business and communications, most recently as the Co-Managing Director of The European Arenas Association, have led her to understand the importance of customer motivation and to appreciate the critical role of customer care in delivering business success.

Education History

  • Latin, Archaeology and Ancient History

    Bristol University
    1984 - 1987

    Victoria holds a BA Hons degree from Bristol University and a Master's degree in Business Communication from the C.I.D.C in Madrid.


Victoria Matthews is a certified Mystery Shopper and is a certified People Ist Group Trainer

Clubs and Associations

Member of the Customer Experience Professionals Association

Interests and Hobbies

Music - attending live events and playing the flute (Grade 8 flautist)




Email Victoria

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