- Customer Insight
- Business Consultancy
- Entertainment/Sports Venues
- Customer Journeys
- Customer Engagement
- Employee Engagement
- Customer Experience
SEMA4 Insights delivers intelligence to live entertainment venues to help them ensure maximum customer satisfaction, enhanced brand image and ultimately an increased ROI.
Within the leisure and entertainment industry SEMA4 has carried out a number of projects for UK leading Arenas notably for the SSE Arena, Belfast, the Genting Arena and Arena Birmingham.
All these Arenas recognise the importance of the customer relationship and have carried out extensive research into their customers' behaviours, goals and aspirations enabling them to identify how to improve the whole experience for their customers in the future.
Principal1 - 5 Employees 2015 - Current
SEMA4 was founded by Victoria Matthews, whose 20 years' experience in business and communications, most recently as the Co-Managing Director of The European Arenas Association, have led her to understand the importance of customer motivation and to appreciate the critical role of customer care in delivering business success.
Latin, Archaeology and Ancient History
Bristol University1984 - 1987
Victoria holds a BA Hons degree from Bristol University and a Master's degree in Business Communication from the C.I.D.C in Madrid.
Victoria Matthews is a certified Mystery Shopper and is a certified People Ist Group Trainer
Clubs and Associations
Member of the Customer Experience Professionals Association
Interests and Hobbies
Music - attending live events and playing the flute (Grade 8 flautist)