• Customer Engagement
  • Customer Centric Culture
  • Customer Experience
  • Customer Insight
  • Customer Journey Mapping


SEMA4 Insights delivers intelligence to live entertainment venues to help them ensure maximum customer satisfaction, enhanced brand image and ultimately an increased ROI.

SEMA4 was founded by Victoria Matthews, whose 20 years' experience in business and communications, most recently as the Co-Managing Director of The European Arenas Association, have led her to understand the importance of customer motivation and to appreciate the critical role of customer care in delivering business success.

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