As a designer, Shah is able to interpret what she knows first-hand to develop graphic expressions and web environments that speak to the desires of her target markets. She knows the ins-and-outs of fluid grids, flexible images and media queries. As a user experience designer she focuses around empathy and the importance of understanding the people she is designing for. Shah has a well-developed ability to see the small details of a larger picture that differentiate her work from the crowd. In the past three years, Shah has designed & developed user experiences for both desktop and mobile. Her designs demonstrate an elegance and sense of style that elevate her clients' brands above their competition with messages and overall impact that leverage her cultural intelligence. She is a proficient user of Adobe Suite. Recently Shah has learned a ‘ Sketch’ application to design dynamic interfaces for mobile apps.
User interface , User experiance, web design, App design, responsive web deisgn. SEO.
Good understanding of Social media marketing
Freelance Web Designer- Current
M.A Graphic Design
University of Hertfordshire2012 - 2013