• Design & Print
  • Brand & positioning strategies
  • Strategic Business Planning
  • Strategy
  • PR and Communications
  • Copy writing
  • Product Launches
  • Web banners
  • Portals
  • Web Design
  • Graphic Design
  • hospitality & event management
  • social media platforms
  • Incentive & loyalty programmes
  • App Development
  • App Design


Award-winning CIM accredited senior vertical marketing professional, adept at maximising business opportunities through the planning and execution of strategic best in class channel marketing solutions.

 20-plus years of telecoms/technology sector B2B and B2C marketing experience, with clear commercial insight and strategic vision. Focused on driving the attainment of challenging growth targets and optimal return on marketing investment, while boosting customer satisfaction index ratings. Experienced in the end-to-end management of products at all lifecycle stages. This includes the project management of digital product and business solution launches enabling enhanced business collaboration and productivity. A proven record of attainment in managing and enhancing multi-channel direct partner,distributer, wholesale and vendor relationships as well as developing bespoke communications, digital tools, events, loyalty programmes and incentives.





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Education History

  • Business Marketing

    London Business School
    2017 - 2000
  • CIM

    London Business School
    2001 - 2003


Professional Qualifications 


2001 – 2003                         CIM Advanced Postgraduate Diploma                                                      London Business School                                 


1997 – 2000                         BA (Hons): Marketing (2:1)                                                                        London Guildhall University


1990 – 1995                         BTEC Advanced Business Course       (Distinction / Certificate of Unit Credit)                

Clubs and Associations

2003 – Current                    CIM Board Member (Volunteer)                    

 Nominated for and selected as judging panel member for 2019 CIM Excellence Awards

Jun 2019 – Current             Business Club Leader                                                                               CIM / University of Hertfordshire


As CIM board member, establishing and launching business club for University students and local CIM members, working in consultation with lecturing staff and directing support of assigned student assistants

Enabling students to augment theoretical knowledge with real-world practical understanding by developing annual programme of workshops and seminars on topics such as gamification and product launch

Securing speakers to share own business experience, thoroughly briefing to ensure target audience relevance

Driving interest and growing membership numbers by developing and executing multi-channel advertising

Voted CIM Volunteer of the Year (2008 / 2009)                       

Interests and Hobbies




Spending time with my twins and family 


Email Joanna

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