Expertise
- Business Consultancy
- Marketing
- Marketing & Communications
- Marketing & Branding
- Marketing & Lead Generation
- market analysis
- market research
- communication
- System Implementation
- Strategic & Business Planning
- Strategic Account Development
Summary
A scientist turned strategist, I am presently working on merging analytical thinking with business innovation to solve complex organisational challenges. My journey began in biotechnology labs, where I developed a methodical approach to problem-solving that now powers my consulting work.
Working with startups and scale-ups, I've directed transformative growth initiatives that speak to my ability to turn vision into reality. From leading a pre-launch strategy for a DEI analytics platform where I mapped 50+ institutions to improve targeting by 20%, to driving a 300% revenue surge for a SaaS startup through strategic client acquisition - I've consistently delivered measurable impact. My experience managing cross-functional teams of 1000+ members taught me to build and optimize systems, resulting in 35% improved operational efficiency.
My strength lies in interdisciplinary synthesis - actively connecting knowledge across diverse fields to uncover unique insights. Whether analyzing maritime sustainability challenges in Lisbon or crafting market entry strategies for beverage retail in London, I draw unexpected connections between seemingly unrelated domains to generate innovative solutions. This ability to bridge different disciplines allows me to approach complex business challenges with a fresh, diverse perspective.
Experience
-
Freelancer
Marketing/Consulting
- Current
