• Marketing & Communications
  • PR
  • public relations
  • media relations
  • Brand & positioning strategies
  • Strategy coaching
  • Coaching & Mentoring
  • Business Coach For Women
  • Small Business Coaching


I am an award winning entrepreneur and PR expert. I’m a Forbes “Under 30” lister and was named in Vogue Australia’s “60 names that will define the next 60 years”.


I began my career as an agency PR consultant working with household brands names from Vegemite to Groupon, Smirnoff to Woolworths. I went on to work in-house for multi-national companies such as Westfield and Pernod Ricard.


My specialty has become growing 7-figure start ups in hot niches.


I co-founded Silverfox Management Group, Australia and NZ’s first agency to exclusively represent mature age models. The Australian Financial Review described Silverfox as a “baby boomer whisperer” helping brands advertise to the older generation.


Most recently I co-founded Trichomia, owner of Soul Seed hemp foods and Hemple CBD brands. In my role as business development lead, Soul Seed was ranged in both Coles and Woolworths (Australia’s two largest supermarkets)and Hemple listed with over 300 speciality stores across Australia, the UK and US.




Both Forbes and The Telegraph UK describe Hemple as reaching “cult status”.


Myself or brands I’ve co-founded have appeared in Stylist, The Daily Mail, Mornings, The Australian Financial Review, Future Women, SmartCompany, Better Homes & Gardens and more.


My hands-on, honest and “no BS” approach gets results fast. My mission is to enable business owners, like you, to cut through the noise, get people talking and provide real value to your audience.


  • Pull PR Co

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With more than six years' experience in both client-side and agency social media, I created On Fire Marketing after realising that small businesses were being left without a voice on social…

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