Elise Betrisey

Expertise

Experience

• Ancolie Real Estate

  Marketing Director

  - Current

• European Travel Ventures

  Head of Sales and Marketing

  21 - 100 Employees 2015 - 2016

  Directing all sales and marketing activities for all products: The Yacht Week, The Ski Week, Yachts and Friends, Skipper Academy, Fort George Croatia. The scope of accountability includes managing communities worldwide, strategic planning, competitive analysis, market positioning, international business development, new product introduction, staff hiring and training, building strategic partnerships, and maintaining client relationships.

  Managed GBP 600,000 digital marketing budget

  Built the sales and marketing departments from scratch as it was inexistent, responsibilities included: auditing SWOTs, marketing mix, market trends and travel trends; building a sales team; structuring and leading sales and marketing departments and then planning and implementing online and offline strategies

  Community building by setting up and running over 20 self-funding major events worldwide from 50 to up to 1000 people; the objective was to take WOM and FOMO to the next level through social media

  Deployed review and referral schemes to reach new potential guests and maximise retention

  Increased audience by 43% by developing and implementing an cross-border online marketing strategy including: content strategy development, social media, PR, affiliate, PPC, SEM, SEO, display, audio-visual content creation, and events

  Redefined media strategy: coached PR team to achieve better results, coordinated the international launch of 8 video campaigns, secured over 30 high level influencers and journalists to attend events

  Recruited and led 32 Community Managers based worldwide – defined job specs, set online/offline sales targets and reviewed performances on a regular basis

• West One Music Group

  International Marketing and Distribution Management

  6 - 20 Employees 2013 - 2015

  Developed and actioned marketing strategies to drive client retention and acquisition. Ensured prospects experience the brand and generate incremental usage and revenue. In charge of supplying and producing all online and offline marketing materials worldwide to agents, clients and businesses (US, EMEA, BRIC).

  Built core relationships with 35 international offices and partners.

  Deployed marketing strategies for 6 labels worldwide and managed Noise Refinery label launch

  Produced and coordinated audio-visual production for every label: show reels, EPK, montages, banners

  Successfully reduced costs by 12% while maintaining volume growth internationally

  Account managing for agents worldwide

  Built a strong database to improve international email marketing strategy

  Generated meaningful reporting on a monthly basis

  Created and sent 180 email marketing campaigns targeting France, UK, Spain, LatAm, ROW

  Social media manager and content creator

  In charge of website optimisation, SEO and SEM for English, French, Spanish and German websites

• Novagence Anzere SA

  International Sales and Marketing Manager

  6 - 20 Employees 2008 - 2012

  Started as an intern for 3 months and quickly moved to a managing role. Throughout my tenure, I designed, planned and implemented online and offline sales & marketing strategies to promote the destination, to drive ADR and room night production.

  The development and implementation of both online and offline marketing strategies for hotel and real estate departments lead to:

  o   increased revenues by 30%

  o   improved online and offline visibility

  o   website traffic went up to 40%

  Supervised and coordinated each distribution channels

  Compiling and presenting business and action plans for national and international markets in order to generate incremental volume and revenue.

  Fully responsible for overseeing the entire foreign segment, ensuring key account management, satisfaction and overall business development

  In charge of developing and implementing promotions and marketing strategies to drive low season business across various segments

  Maintained detailed and in-depth product knowledge and ensured high level of exposure of the hotel through sales calls, entertainments, destination tours and telemarketing

  Training and supervising juniors to ensure high standards are maintained throughout their daily tasks

  Control budgets and directly report to the CEO

Education History

• Digital Marketing and Market Research

  Ecole Hoteliere de Lausanne

  2005 - 2010

• Business Administration

  Ecole Hoteliere de Lausanne

  2005 - 2010

Clubs and Associations

Interests and Hobbies

Email Elise