For businesses of all sizes, a key question right now is how to use AI to produce content.
It’s certainly tempting, but does AI provide all the answers?
The ‘I’ in AI could be the problem. You tell your computer to create some stuff, but is the result intelligent?
Sure, AI bashes out articles, blogs or reports super quick. That way, you can avoid paying an experienced human copywriter to take longer to produce the same thing.
But is it the same thing? Can AI speak in your authentic business voice?
Did AI chat with you in detail before starting a writing assignment to ensure your brief was fit for purpose, or maybe discuss other ideas you might want to include? Are you confident AI will produce compelling, personalised content that lands favourably with your target audience?
AI for copywriting will probably work for you if you feel it demonstrably improves your business communications. But AI might not always be a useful shortcut to better content.
After all, a business copywriting service offers more if it has a human dimension, one where the writer has a genuine desire to get to know their client so they can exceed expectations. Effective business writing goes beyond words on the page and encompasses trusted long-term client relationships.
What’s the takeaway here? The difference between a copywriter and AI is that only one has a heart.
With that in mind, if you’d like a human to help with your business content writing, message me on Professionals UK or call me on 07931 340088. Find out more about what I do at writeonbusiness.com.
Business communications specialist writing articles, blogs, reports and thought-leadership pieces for corporate clients.
