To me, Stylescapes are like my map & compass. It has all the parts to what makes a brand and what a brand looks like. Let's imagine I am a pirate and I am ready to go on an everlasting adventure, in search for my true treasure, success. Wether I want to travel down the grand line like Monkey D Luffy or find the fountain of youth like Captain Jack Sparrow. I'm going to need a map to take me to where I want to be. Here, take a look at these two Stylescapes that we at Dijcom created.
A Stylescape is to help you and your client understand what direction the brand is heading. Just like Gibbs said to Jack Sparrow, "Where to next Jack, What's our heading?" I like to ask myself the very same question if I am rebranding or redesigning a brand. It is like a mood board but more of you painting the pathway for your brand. This is more like a starting point for me before I start on the branding project. A clear sense of direction and what the vision is for the brand.
An expert in branding & graphic design, working with companies across the UK building powerful brands. Over 7 years experience in the creative space. He started Dijcom to improve the business world.…
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