THE 5 E's that will transform your Personal Brand (and your Business)

EVERYBODY IS TALKING ABOUT THE5 C's OF PERSONAL BRANDING. 

Those are great for old-school marketing, but as we enter post-pandemic times we find the world has changed. There is 1000 times more competition and 1000 times more opportunities than before. Everyone is online.  So much has changed...Well, the way we brand ourselves on social media needs to change too. The old ways just won't cut it. 

To stand out from the competition and call in a community of loyal fans that convert into clients you need a holistic approach that allows you to tap into the one thing that makes you different. The one thing that cannot be faked or replicated: your X factor, the core of your personal brand. 

To do this effectively, you need to focus on 5 elements: My signature 5 E's for holistic personal branding. These are of the core competencies I work with all my clients, and the things that are proving results repeatedly.

Exploring and refining these five aspects of your brand will make the difference between having a beautifully crafted brand and a beautifully authentic brand that CONVERTS followers into clients. 

We are no longer talking about aesthetics here. We are talking about a holistic approach, where online branding becomes a real experience for the end-user - and a powerful funnel for the business. 

THE 5-Es of PERSONAL BRANDING ACCORDING TO 
IDENTITY SANCTUARY

1. END GOAL

Let's talk about purpose.

Get clear on what you want to achieve with your presence online but also on your life purpose: the reason why you set up this business in the first place. If you are not communicating your mission (or have identified it) then you are probably going around in circles.

2. ENERGY

How you come across and how you share yourself is the most important thing of all. It has everything to do with how authentic you are and how people perceive you at an unconscious level. Your energy should provoke an instant feeling of connection with the right people online - just like in reel life. 

It is called SOCIAL media for a reason. 
In my signature program, we work with NLP, body language, message copy and even energetics to make sure you are translating yourself powerfully and not diluting your presence online. 

3. EMERGENCE

We all have an X-Factor. You need to find it, polish it, bring it to the light and allow it to pull you out of the crowd. It can be a way of doing things, a quirk, or a combination of traits.

You gotta find it and you must use it. I like eliciting my client's value system and life purpose (like in life coaching) in order to base their personal brand around real, raw truths that will allow them to connect to a deeper level with their audience. 

4. EMBODYMENT

You have heard me say it before. There is NO POINT in building a new, shiny personal identity if you are not going to back it up with action and integrity.

Do what you say you will do. Become the person you want to be seen as. Not easy, but it's the only way to stay true and see long-term results.

We work with productivity strategies, time management and Subconscious programing to make sure you get into the swing of things effortlessly. 

The truth is that your personal brand is not about you. We are social beings. We are here to resonate with others and share all our humanness. You have to share your process, your talents, yourself.

That is what builds a community.

That is what drives engagement.

That is what converts followers into clients.

There is no shortcut. As a professional full-time influencer, I tapped into strategies and tactics that helped me position myself at the level of famous celebrities with a much smaller audience. Social engagement was the key. I share my strategies with my clients. 

6. BONUS #6. ELEVATION

Let's be honest, personal branding is at the core of content marketing for coaches and creatives.

Your content should add value to your audience and be on the same page as your personal brand, it is two sides of the same coin. Always leave a place a bit better than you found it.

In IDS, my signature program, I teach the difference between an INFLUENCER strategy and an ENTREPRENEURIAL strategy  - then we craft one that is unique to you, your strengths and goals. 


Want to find out more? Book a call with me https://IDsanctuarybookings.as.me/IDSancutary-IntroCall


Get in touch with me for press, trainings and live presentations to [email protected]


About DIANA C.
Diana is a serial creative Entrepreneur, Lifestye Influencer, MBA Strategist, International Yoga Instructor, Mindset & Success coach and wellness junkie! She has been featured in publications like E!, Who What Where and Elle magazine due to her personal brand, amongst other publications. She currently lives outside of London and manages a successful coaching practice IDENTITY SANCTUARY and other creative businesses.