If this sounds familiar, it may be time to ask: Are your 'big fish' stories captivating anyone but yourself?
The Old Way: All About YouYou're excellent at singing your own praises:
You're shouting, "I once caught a fish THIS big!" But here's the kicker: what's it got to do with your customer?
The Pitfall: Missing the Customer FocusSure, these achievements are milestones for you. But are they doing anything for your customers? If all you talk about is yourself, you're missing a chance to connect with the people who matter most—those who would buy your products or services.
The Shift: From You-Centric to Customer-CentricInstead of going on about your awards or upcoming engagements, try this:
Your customer has problems that need solving. Guide, advise, and support them, but make sure it's their victory you're celebrating.
Examples 7-Point Self-Check: Is Your Website Truly Customer-Centric? 1. What's the Main Message?You might have some impressive 'big fish' stories, but it's not those tales that will build a loyal customer base. What counts is how well you help your customers tackle their challenges. So let's shift that spotlight: make it less about you and more about them. After all, their success is the best testament to your worth.
Additional resources:
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