Prospecting or positioning for creative businesses?
Think of this concept as being similar to fishing.
Prospecting: Directly going to each individual fish in the pursuit of catching it.
Positioning: Learning its behaviours and setting traps accordingly, essentially allowing fish to willingly bump into the traps driven by curiosity/need.
This concept overlaps with creative businesses quite prominently
How we position our creative services is very important, it's not always about building a robust portfolio
(though it helps massively).
How we communicate about what we do to the world is also important to attract our dream design clients.
Using creativity to solve business problems Instead of a mere piece of logo design that doesn't answer a business objective in any way, particularly when its isolated from the brand values as a whole.
What your thoughts do you agree or disagree.
I would love your perspective.
