Expertise

  • CRM Management
  • CRM selection & adoption
  • CRM programmes
  • Database Marketing
  • Data Analytics
  • Data Migration
  • Data strategy
  • Direct marketing
  • Digital Marketing
  • Data quality
  • Direct sales
  • Direct response marketing
  • Mentoring
  • Project Co-ordination
  • Trainer
  • Copywriting and editing
  • B2B Marketing
  • B2C Marketing
  • Culture Change
  • Data Cleansing
  • E-Commerce integration
  • Keynote Speaking
  • Mobile Marketing
  • Multi channel campaigns
  • Not for Profit
  • Online Marketing
  • Policies & Procedures
  • SMEs
  • Systems advice
  • UAT
  • Video marketing
  • CIM
  • IDM

Summary

An internationally acknowledged consultant, lecturer and author in all aspects of data driven marketing and CRM, with more than 32 years in database marketing and CRM consultancy. A Chartered Marketer life member of the CIM and Fellow of the Institute of Direct and Digital Marketing whose experience has covered over 120 clients in the UK, continental Europe and North America in both B2B and B2C markets.


Experience

  • Database Marketing Counsel

    Managing Consultant
    - Current

Education History

  • Business Studies

    London South Bank
    1971 - 1975
  • Diploma in Marketing

    London South Bank
    1974 - 1975

Qualifications

Degree in Business Studies

Post-graduate diploma in Marketing (DipM)

Chartered Marketer and Member of the Chartered Institute of Marketing

Fellow of the Institute of Direct & Digital Marketing


Email Michael

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