Expertise

  • EVENTS SALES
  • Marketing strategy & plans
  • SALES AND MARKETING STRATEGY
  • TEAM EFFICIENCY
  • EVENT SALES TRAINING
  • SALES AND MARKETING DIRECTOR
  • HEAD OF SALES AND MARKETING
  • Events

Summary

I have over a decade of experience across many areas of the hospitality industry, including venues, restaurants, hotels and contract catering. I have held senior sales and marketing positions within some of London’s most prestigious venues, including the English Heritage group and Shakespeare’s Globe Theatre, as well as 5* hotels and luxury restaurant group, D&D London. I specialise in implementing successful event sales and marketing strategies to companies looking to grow their event sales revenue and increase their engaged client database, by addressing team efficiency and processes, pro-active sales and marketing strategies, CRM management and providing supportive development to senior team members.

I  can provide regular professional support in areas such as:
SALES:
successful sales processes and training
new enquiry handling
business development support
expanding your database of customers
higher business conversions

MARKETING:
database management and segmentation
CRM systems
creative content writing and regular marketing communication
brand identity and positioning
promotional events (ideal for growing databases/memberships)

Please feel free to send me a direct message to discuss your business requirements and how I can help


Experience

  • Emily Blackman Ltd

    Sales & Marketing consultant (Director)
    1 - 5 Employees 2018 - Current

    Providing strategic support to hospitality businesses around the implementation of successful sales and marketing strategies

  • ME London Hotel

    Head of Sales & Events
    100+ Employees 2016 - 2017

    * Heading up the F&B luxury events team at this 5* Hotel

    * Working across a business partnership between venue (Hotel) and F&B contractor (The One Group)

    * Reporting into the General Manager and CEO

    * Responsible for driving a proactive sales strategy to grow revenue, particularly seasonal events

    * Conducting a pricing review, identifying cost savings to increase forecasted annual profits by £250k

    * Implementing the restructure of the events team, splitting sales from planning to enhance team efficiency

    * Leading a brand restyle to transform event space into a destination venue for product launches and weddings

    * Proactive brand promotion at industry awards, exhibitions and networking

    * Working in unison with the Hotel and F&B marketing teams, producing refreshed outbound marketing collateral and regular content for digital marketing outlets

    * Managing a team of events and sales managers

  • Swan, Shakespeare's Globe

    Head of Sales & Marketing
    100+ Employees 2013 - 2016

    * Responsible for the full sales and marketing strategy for this Bar, Restaurant and Events business

    * Reporting into the Commercial Director

    * Contributing to an overall site turnover of £7million

    * Increasing the events revenue by 45% / £1million gross turnover year on year

    * Exceeding 2015 event sales annual budget by 35% / £850k

    * Doubling event occupancy rates, and dramatically increasing wedding business

    * Responsible for full profit and loss analysis; driven by bottom line with a clear understanding of overheads, concessions and running costs to the business.

    * Implementing detailed sales and marketing strategy for the site, including business analysis, persona work, and detailed annual sales and marketing plan for both B2B and B2C.

    * Implementing and project managing an intricate CRM system to connect the work processes of the sales, events and finance team, and further contributing to a detailed, segmented and structured injection of critical marketing statistics.

    * Responsible for £90k marketing budget

    * Managing social media and digital strategy for both the Events and Restaurant areas of the business, including social media scheduling, digital marketing including newsletters and website content.

    * Heavily involved in a full site rebrand, including in-house marketing materials and new website.

    * Introducing new business objectives to increase brand awareness, including pop ups and ticketed events

    * Introduced detailed marketing dashboard for monthly and quarterly reporting to Board level

    * Managing team of event sales executives and a team of reservation executives

    * Managing and overseeing both digital and social media marketing account managers

  • D&D London

    Senior Sales Executive
    100+ Employees 2011 - 2013

    * Heading up central events sales team, managing team of Event Executives

    * Reactive and proactive sales and marketing of 25 luxury London restaurants and one 5* Hotel

    * Managing annual central budget of £4million contributing to overall group budget of £13 million

    * Sole management of entire Olympic business for group, confirming over £1million revenue

    * Supporting Group Sales manager with overview and training of onsite staff, including time management, successful sales techniques and team efficiency

    * Implementation of new CRM system to drastically improve team efficiency as well as sales and marketing opportunities

    * Management of marketing for events department, producing full copy for events website and monthly newsletters

    * Representing D&D at key trade events, including Taste of London

    * Pro-active sales meetings as well as ongoing client relationship management

    * Weekly financial reporting and monthly board reports

  • Foundling Museum

    Events Manager
    21 - 100 Employees 2010 - 2011

    * Responsible for full event management, sales & marketing strategy at the Museum

    * Onsite event management, including staff organisation and delegation

    * Management of database and designing regular marketing mail outs

    * New business development targeting prospective clients

    * Full budget management and monthly financial reporting, while comfortably exceeding quarterly targets

  • English Heritage

    Hospitality Co-ordinator
    100+ Employees 2008 - 2010

    Full time position running corporate and private hospitality in 5 historic London locations


Email Emily

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