• Brand Strategy
  • Business Strategy
  • Brand Identity
  • Digital design
  • Brand naming
  • Brand architecture
  • Brand Communications
  • Brand engagement
  • Employer Branding
  • Employee Engagement
  • Innovation
  • Creative strategy
  • Marketing Strategy & Planning


&Wilder is a boutique brand strategy and design consultancy with an agile and flexible approach and was founded by award-winning global brand strategy consultant, Alison Stegeman. With over 25 years global experience working with leading brands across the A-Z of industries, at many of the most prestigious global brand consultancies and advertising agencies including Interbrand, Landor, Saatchi’s and Ogilvy, Alison has lived and worked in London, Sydney, Caracas, Bogota and most recently, Dubai. She’s now back in London and Sussex working with a tight support team and a strong network of associates. This creative community includes senior designers, writers and digital specialists.

Alison brings a breadth of expertise and depth of knowledge across a wide variety of industry sectors including technology, telecoms, automotive, health and wellness, travel, financial services and luxury, working mostly with mid-size, international clients and Fortune 500 companies she has also worked with start-ups and not for profits.


  • &Wilder London

    Managing Director
    - Current
    &Wilder London


Brand Strategy Academy

Mini MBA in Marketing Strategy

Co-active Coaching (CTI) Diploma

Post Graduate Diploma in Advertising

BA French and Business 

Email Alison

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