01.05.2021

How to improve SEO?

Simon Flitcroft, Self Employed Internet Marketing Consultant

How to improve SEO?

Determine your site pages of inclusion in Google search results. Mostly you don’t even need to submit your site. Make sure that your site is responsive and works quickly on all browsers and devices. Use the Mobile-friendly test to determine mobile issues, Google PageSpeed Insight to see speed problems. You can choose the Progressive Web App or AMP if your site is eligible. These are cutting-edge technologies that operate at lightning speed. PWA will allow your site to be used even without the internet!

Atag shows what the topic of a particular page is. You should create a unique, related title for each page. Page titles should be descriptive and concise. Avoid keyword stuffing and repeated titles.

A page description gives Google a summary of what the page is about. This tag might be a sentence or even a short paragraph. Whenever possible, create page descriptions for each page that accurately describe the specific page.

Structured data is code that you can describe your content to search engines. You can mark up an individual product page and its features, prices, your businesses’ address, working hours, your business industry and more things. Google use Schema.org infrastructure to determine it.

The menu of your website is vital in helping both visitors and Google find the content easily. Use breadcrumb row so visitors could quickly back to a previous section or the root page.

Make your website’s content interesting and useful. The users want to see well-written content and find what are they looking for. If they really like it, they could share it on their blogs, social media accounts. That helps to grow your site organically and build an awesome online reputation. Think about the user intent and give it to them. Fresh, unique and organised topics always beneficial.

Your contents must release relevant topics that clearly describe your content. Useful content is better than low-quality content. Make your website valuable and unique. Try to answer the users’ questions. Search on the SEO tools and Google for subjects of user interest in your industry. Try to understand user intent.

Compress your images so they can load any slow broadband site easily. Use lazy loading technology. When they scroll to the picture, it downloads to their device. It makes your page load faster. Provide a descriptive alt attribute that will see these texts when they can’t upload the image.

Use meaningful heading tags to emphasise important topics. Create a hierarchical (H1 to H6) structure to making it easier for users. Use Heading 1 tags into the main points and Heading 2 to sub-points. Great sub-points. If your second heading has a sub-point, use Heading 3. Avoid using headings unrelated to your page.

Use the canonical URL to avoid duplicate URLs. If you have multiple URLs for the same page as the mobile and desktop version, Google will see those pages as duplicates. When you use the canonical URL, Google will select the URL as a page.

Use the robots.txt file to prevent crawling pages that you do not want to index, such as the admin panel, duplicate pages. Show the sitemap and encourage browsing.

A sitemap is an XML file, which you provide about the pages to Google. A sitemap tells search engines page priority, update frequency etc.

If you have a multilingual or multi-regional website, Google should find the right local page. Hreflang annotations give a link to Google the correct language version. Do not use automatic translations on your page.

Google suggest we use a component page with a full URL when we use infinite scroll pages. Each part of the page should have a full URL.

Google Search and Video search reserve a place for the videos. However, you can provide information to Google to get better search results. Google must be able to find the video in the HTML tag. You must provide a high-quality thumbnail image for each video. Use JSON-LD schema to show the video name, description, thumbnail, upload date, duration. Use a video sitemap. This way, Google will recrawl it regularly.

Follow these best practices to increase the visibility of your image in Google Images. Use images that add original value to the page. This is the best way to use your own images in high quality. Provide closely related sub-descriptive text. Google also uses the URL path to understand images. Images are usually large. Compress them to optimize speed.

If you have a news site, use a news sitemap. Prevent spam comment. Share unique stories. Web stories are also an effective way to acquire users. Ranking in Google news is algorithmically determined by the following factors: The targeted location of your content, its reliability, timeliness, user interest and usability.

A good user experience is a ranking factor. Use HTTPS rather than HTTP to improve user security. Test your website in different browsers and devices. Your website’s mobile version is more important than the desktop one.

Limit the number of links on a page to a few thousand. Don’t try to manipulate Google bots or visitors. Avoid cheats to improve visitors. Illegal practices can be accused of being completely removed from Google or manual action by Google employees. Monitor your site for attacks. Offering different content to visitors and search engines is against Google’s rules. If you want to improve SEO you shouldn't us blackhat seo techiques.

Automatically generated content such as spin, Google Translate or any other automated translate tool without review is intended to manipulate search ranking. Completely avoid this. Redirecting a visitor to a different URL than they requested is a violation of Google Webmaster Guidelines. Irrelevant keyword stuffing is an attempt to manipulate Google. Filling too many keywords can harm your site’s ranking.

Organise your URLs logically easy to understand. An URL like https://seoreq.com/web-design/ will help users decide whether to click that link. Google recommends that using punctuation like hyphens in URLs whenever there is a space. ID parameters can cause a problem for crawlers. Consider removing unnecessary elements on the URL structure

These are common URL mistakes: Filtering the content results via URLs, Dynamic generation and unnecessary parameters in the URL, referral parameters, session IDs in URLs. To avoid this problem, consider using a canonical tag.

Some of them intended to manipulate Google. Therefore, you should tell Google your website’s relationship with outbound links. When the links aren’t associate with your site, you should use rel attribute values in the HTML code to demote link value. Mark sponsored links, user-generated links. To block crawl that link, use a no-follow tag.

Users view our website by using a browser. Different browsers could have different appearance. We should avoid our website browser-specific behaviour. Test the functionality of your site on multiple browsers, devices even different browser versions. Use Google Analytics browser reports to find the most used browsers on your site.

The most guaranteed way to fix and avoid these issues, clean codes the number one solution. You can validate HTML and CSS code by the W3C. Two validator tools explain to you how to fix them. This operation requires CSS and HTML knowledge. Also, Some of the browsers don’t have JavaScript enabled.

Duplicate content means match other content or considerably similar. In some cases, duplicated across domains in an attempt to manipulate search engine rankings. Products in an online store within different colours, sorts, narrows, translates, paginates, sizes or printer versions could cause this problem. The best way to avoid duplicate content is by using the canonicalization and URL parameters tool on Google Search Console.

A / B and Multivariate testing is a test of how variations on a page have conversion rates or their impact on Search Performance. You can compare the user’s behaviour and statically analyze which one is most effective. Small changes on the site, such as an image, call to action text, can have a surprising effect on the user’s interaction. If you show the Google bot and people a different URL (cloaking), it’s against Google’s rules.

Automatically generated content has been forbidden. Because it doesn’t help users. Text generated or translated contents aren’t sensible to the reader. It includes combining content from different pages without any adding value.

SEO tools help us with Keyword research, competitor analysis, Organic traffic and backlink analysis, on-page issues etc. It is not possible to check a lot of pages manually. Our main tools used; SEMRush to find relevant keywords, site-health check, position tracking, Google Ads history and research. Screaming Frog to crawl on-page issues. Ahrefs is an effective way to find backlink resources. Lastly, we should use all Google webmaster tools.

Simon Flitcroft Self Employed Internet Marketing Consultant
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