21.11.2016

Five Simple Questions to Ask When Writing Copy for the Web

Make Happy Marketing Consultant

Five Simple Questions to Ask When Writing Copy…

It's a terrifying thought, but I have spent the last decade of my life writing copy for the web. Mountains of emails, legions of webpages, volumes of blogs. Along the way I like to think I've learnt a thing or two. And one of these things is to always ask myself these five questions when writing web copy:

1. Who is your ideal reader?

Do you have a clear sense of who you are writing for? This is vital to get the tone of voice right. Creating customer personas can be a great way of ensuring you keep your customers/clients firmly in mind when writing.

2. What exactly are you offering them?

Clearly and concisely explain to the reader what you are offering them and what action they need to take.

3. What's so great or unique about your offer?

Explicitly state what is different about your offering.

4. So what?

Imagine you are the intended reader and ask yourself, so what? Why on earth should they care about what you have written? What's in it for them?

5. Does it pass the Goldfish Test?

A goldfish's attention span is 9 seconds. The average human online attention span is 8 seconds. Is your copy short and simple enough to communicate to the reader everything they need to know and get them to take action in 8 seconds? Or is it compelling enough to stretch out that attention span? If not, back to the drawing board.

If you ask yourself these five questions whenever you write copy for the web then you will stand a much better chance of getting your readers to take the action you want them to, and ultimately meet your business objectives.

 
  • Marketing
  • Copywritting
Make Happy Training Provider

I am currently Director at Make Happy. We are a creative marketing consultancy that:

- uses workshops to unlock our client's knowledge and skills and to embed learning within…

Comments

Training and Development

Do you have a vision for your future?

Have you written down where you plan to be in your career in 1 year, 2 years and 5 year’s…
Training and Development

Business Continuity

My Grandfather, a father of five children, had a wholesale store selling sugar, flour,…
Training and Development

Heed Benjamin Franklin’s advice.

Benjamin Franklin taught us that we cannot improve our lot nor make achievements in our…

More Articles

Training and Development

Why ActionCOACH

When we moved from Saudi Arabia to London, we were looking at establishing our own…
Business Management

OPPORTUNITY CALLS - LEARN FROM THE BEST TO BE THE BEST

Opening its doors on the 14th and 15th November, The Business Show will bring over 20,000…
Business Management

Technology Trends shaping the aviation industry

Airports and aviation industry are tasked to identify and integrate emerging technologies…

Would you like to promote an article ?

Post articles and opinions on London Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in London

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details