If the business has goals and targets, then your marketing should have the same

If the business has goals and targets, then your…

Most people go into business in the thing that they love, or the thing that they’re really good at, nevertheless, a lot of business owners are never taught HOW to run a business, or HOW to market their business.

Business owners are interested in having enough business that would result in generating revenue that answers their needs and requirements. A successful scenario would allow us to predict the number of leads we will attract on a monthly basis, how much they are going to cost us, and how they will impact the growth of the business. In summary, predict profits and cash flow.

Most business owners that I meet say that their marketing approach is word of mouth. In fact, this is a sit and wait for strategy. For your marketing, you should consider at least four to five different tested strategies. Examples of traditional marketing strategies included channels like newspapers, radio, television, outdoor, yellow pages, telephone directories, cinema, etc. The changing environment or media landscape is dictating new methods and ways on how to connect with our customers. Search engines, social media, are becoming powerful marketing tools that can’t be ignored.

To develop the best marketing strategy for our business, we need to look at the 5W:

Always start with a Why, potential clients don’t need to know WHAT you do, nor HOW you do it.

They want to know WHY you do it, and what they end up with. They want to know about the pain you solve, or the vision you create.

If the business has goals and targets, then your marketing should have the same. The most important thing is test and measure. All activities should be giving you a return on investment.
  • Trainer
  • Busines Development
  • Business strategy
  • Business start up

As a Business growth specialist, Khalil's mission is to make business owners:

  • Grow their business


Training and Development

Charities! Increase your donations and fundraising by at...

Last week's article was about Not-for-profit organisations, and why they have started.…
Training and Development

Increase Donations & Fundraising by at least 30%

In a previous article, I have shared with you my vision as to Why ActionCOACH. I talked…
Training and Development

Business Performance Tracking

The year has just started, and we are looking on ways on how to grow our business and our…

More Articles

Training and Development

New Year's Resolution

I used to be a heavy smoker ten years ago. Over the different years, I have tried various…
Training and Development

Family Vacation in Sri Lanka

Every year I meant to take the family on vacation, and in 2013 we visited Sri-Lanka. We…
Training and Development

Right Attitude Is the Winning Formula

Mindset Change:Attitude is something that might be derailing us from achieving our goals.…

Would you like to promote an article ?

Post articles and opinions on London Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in London

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details